What is primarily impacted by business analytics?

Business analytics primarily impacts operational decision-making because it involves the systematic analysis of data to help organizations make informed, strategic operational decisions. By leveraging data drawn from various sources, businesses can identify trends, measure performance metrics, and uncover areas for improvement in their daily operations. This ultimately leads to more efficient processes, better resource allocation, and enhanced productivity.

While financial reporting, marketing strategies, and supply chain management can also benefit from business analytics, the core focus is on using data to drive improvements in operations. Operational decision-making encompasses the immediate, day-to-day actions and planning that affect the overall efficiency and effectiveness of a company's operations, making it the most relevant area affected by business analytics.