What is the purpose of an App in Power BI?

The purpose of an App in Power BI is to serve as a collection of preset visuals and reports that are shared within an organization. This allows users to create a cohesive and organized experience for accessing data insights, tailored for specific business needs or functions.

When an App is created in Power BI, it typically bundles various reports, dashboards, and datasets that have been curated for a particular audience. This enables users to interact with the data they need without having to navigate through multiple reports or dashboards individually. It promotes collaboration and ensures that relevant information is readily accessible to stakeholders, thereby enhancing decision-making processes.

The other options, while they describe useful features or functionalities within the Power BI ecosystem, do not accurately capture the essence of what an App is designed to do. For example, data cleansing and preparation are important aspects of data management, but they are handled by tools such as Power Query, not Apps. Similarly, exporting reports to PDF or importing data from external sources are distinct functionalities that do not define the purpose of an App in Power BI.