Which type of analytics would be used to determine how to increase sales based on customer behavior?

Prescriptive analytics is the type of analytics that focuses on providing recommendations for actions to achieve desired outcomes. In the context of determining how to increase sales based on customer behavior, prescriptive analytics examines data and uses algorithms to suggest optimal strategies.

It goes beyond simply describing what has happened (as in descriptive analytics) and identifying reasons behind past trends or behaviors (as in diagnostic analytics). Instead, it utilizes this information to recommend actions that can lead to improved sales performance, effectively guiding decision-makers on the best courses of action based on predictive models and simulations.

This predictive and recommendation capability of prescriptive analytics is particularly valuable in a business context where understanding customer behavior is crucial for tailoring marketing campaigns or sales strategies to boost revenue.